Meet the Strategist and the Silent Partner
Jordan Brumer
Jordan Brumer
Jordan Brumer
With 10+ years in ad tech, I’ve led sales and strategy across programmatic channels—building revenue pipelines, launching curated supply, and helping brands and agencies run media that performs and proves its value.
Meet Odell
Jordan Brumer
Jordan Brumer
Odell is the inspiration behind the company. A rescue from Tennessee, he’s steady, loyal, and sharp—everything I aim to bring to this work. Naming the company after him was a reminder to lead with trust, instinct, and heart.
Case Studies
More Than Views—CTV That Performs
For a leading credit card brand, we activated CTV via The Trade Desk, leveraging ACR data to reach financially engaged streaming audiences.
Creative was sequenced to highlight key product benefits across the funnel. The campaign delivered a 20% lift in purchase intent, as measured by an independent Upwave brand study
2. Real Signals & Real Diversity
For a national retailer, we built high-intent multicultural audience segments using real audio listening patterns—from music genres to podcast engagement.
These segments were activated programmatically through DV360 and scaled via direct SSP integrations. The campaign increased qualified reach while reducing CPMs by 18%, delivering more efficient media against culturally aligned consumers.
Travel Demand Built Around the Game
For a peak travel period, we built a custom PMP using sports merchandise purchase data to identify high-intent hotel bookers. The campaign was activated via PubMatic and DV360, targeting regions with upcoming live events.
Focused on mid-market hotel chains, the strategy delivered a 14% lift in regional bookings and reduced cost per booking by 22% compared to prior campaigns—outperforming historical benchmarks on both efficiency and conversion.
Make Your CTV Work Harder
For a leading wellness brand’s first CTV activation, we developed a curated PMP strategy and designed interactive creative featuring a branded QR code that linked viewers to a custom Spotify playlist. The campaign drove high scan rates and a 20% lift in brand awareness, validated by an Upwave study.