We design and implement media systems that launch faster, target smarter, align teams, and continuously optimize toward provable business results.
We turn your CRM into actionable media—onboarding with TransUnion or LiveRamp, then scaling with high-intent segments from Comscore, Affinity, and Catalina to drive measurable performance.
We buy across top DSPs like The Trade Desk, DV360, Amazon, and Yahoo—aligning platform choice with your KPIs, audience needs, and budget efficiency.
We connect you to premium inventory across CTV, DOOH, audio, and display—curated through platforms like Hulu, Roku, YouTube TV, Spotify, Vistar, and Google to match your strategy and budget.
We measure what matters—using partners like Upwave, DISQO, Catalina, Nielsen, and Comscore to prove brand lift, sales impact, and full-funnel performance.
There’s no hidden incentive here. We sit on your side of the table—helping you choose platforms and partners that align with your objectives, not someone else’s sales targets. No pressure, no bias. Just smart, strategic planning that holds up under scrutiny.
We break down every cost—media, tech, and services—so there’s no guesswork. No markups. No padded rates. Just a clear view of where your money’s going and why.
We speak the language of finance and operations. Every plan aligns with margin targets, headcount realities, and execution workflows.
We don’t just build plans—we build systems your team can run. Repeatable, measurable, and built to grow with you.
Odell & Co.
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