Odell & Co.
Odell & Co.
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For Brands and Agencies

We design and implement media systems that launch faster, target smarter, align teams, and continuously optimize toward provable business results.

Enterprise-Grade Ecosystem

Smarter Signals For Better Targets

Enterprise Buying With Operator Control

Enterprise Buying With Operator Control

We turn your CRM into actionable media—onboarding with TransUnion or LiveRamp, then scaling with high-intent segments from Comscore, Affinity, and Catalina to drive measurable performance.

Enterprise Buying With Operator Control

Enterprise Buying With Operator Control

Enterprise Buying With Operator Control

We buy across top DSPs like The Trade Desk, DV360, Amazon, and Yahoo—aligning platform choice with your KPIs, audience needs, and budget efficiency.

The Right Partners, Already Vetted

The Right Partners, Already Vetted

The Right Partners, Already Vetted

We connect you to premium inventory across CTV, DOOH, audio, and display—curated through platforms like Hulu, Roku, YouTube TV, Spotify, Vistar, and Google to match your strategy and budget.

Measurement From Trusted Sources

The Right Partners, Already Vetted

The Right Partners, Already Vetted

We measure what matters—using partners like Upwave, DISQO, Catalina, Nielsen, and Comscore to prove brand lift, sales impact, and full-funnel performance.

Why This Wins

Strategy First & Platforms Second

There’s no hidden incentive here. We sit on your side of the table—helping you choose platforms and partners that align with your objectives, not someone else’s sales targets. No pressure, no bias. Just smart, strategic planning that holds up under scrutiny.

Clear Costs For Aligned Incentives

We break down every cost—media, tech, and services—so there’s no guesswork. No markups. No padded rates. Just a clear view of where your money’s going and why.

Operator-Focused

We speak the language of finance and operations. Every plan aligns with margin targets, headcount realities, and execution workflows.

Scalable Framework

We don’t just build plans—we build systems your team can run. Repeatable, measurable, and built to grow with you.

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Odell & Co.

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